Eden Brown Rice Flakes are organically grown short grain brown rice, grown in California and rolled and roasted in Nebraska. The whole grain brown rice is sprayed with filtered water and gas flame roasted in a ceramic kiln. After roasting the brown rice (which contains the most vitamin B of all grains) is pressed into flakes on stainless steel rollers. Fast and easy-to-cook, it becomes a creamy, mild porridge when cooked and is ready in just 3 minutes.